Recently, Cambridge University, via the Centre for Digital Built Britain initiatve undertook qualitative research on the principle and application of Pre-Manufactured Value (PMV) as a means of measuring and influencing industry modernisation. To launch this they held a roundtable event that included the participation of Cast CEO, Mark Farmer alongside Nigel Ostime of Hawkins Brown Architects, Graeme O’Doherty of AnyOffsite and Richard Crosby of Blacc. Misunderstandings and misconceptions about PMV were debated and clarified as well as suggestions for how PMV can be embedded on a wider basis through greater understanding and proving the link to outcomes as datasets become available.